From the 1992 General Election in Dun Laoghaire a letter to voters from the Democratic Lefts Eamon Gilmore.
One line in particular stands out “….that substance and policy are more important than style and performance”.
Eamon Gilmore was elected, which was a decent performance considering the Spring Tide.
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Irish Election Literature 
Of course, they abandoned the job for which they were elected – representing the interests of the working class.
[…] Which leads me onto another who changed his spots…..Found this at home and had to laugh. A 1992 Letter from the Democratic Lefts Eamon Gilmore with “..substance and policy are more important than style and performance.” […]