The 1997 Presidential Election was Dana’s first election. She finished third polling over 175,000 first preferences. Encouraged by that performance she was elected an MEP for Connaught-Ulster in 1999. She then contested Galway West in 2002 but fared badly. In 2004 she lost her European Parliament seat being eliminated before the final count.
She didn’t actually say much on this leaflet, although voters would have known her conservative views.
Irish Election Literature 
Interesting blurb: .. represents … people who are tired of not being listened to … !
That explains the hooha that has been going on this past few days around Dana’s own campaign. I suppose it’s one way of getting yourself in the spotlight. Even if the story has little to do with Dana herself!