From 2003 a Fine Gael Policy document ‘Action On Alcohol Abuse’.
Its opening paragraph being….
“Ireland’s attitude to alcohol has got to change. We can no longer dismiss alcohol ‘as part of who we are’. We are paying a huge price
with the health and lives of our young people. Paying through clogged up accident and emergency wards. Paying through higher
crime rates and paying through our taxes. Without proper action this situation will, without doubt, worsen.”
I’ve Uploaded it in *.pdf HERE or else click on the image to open it.
Irish Election Literature 
1st point in plan ban alcohol advertising, marketing and promotion. Interesting given FG reluctance to do just that now http://www.independent.ie/irish-news/drink-sponsors-in-sport-to-stay-insists-varadkar-29084973.html